Marketing
Updated:
August 15, 2019

The marketing power of branded rolling papers.

The cannabis industry has grown significantly, but there is one true constant. That is the power of the joint.
by
Lisa Rough

The cannabis industry has been growing by leaps and bounds in the last few years, but there is one constant that has remained tried and true throughout the decades of marijuana culture. That is the power of the joint.

The joint is one of the most consistently preferred forms of cannabis, from the older Deadhead generations down to the canna-newbies. It is easily shared amongst a large group of people, it is discreet, and quickly and easily disposed of when finished.

Why Rolling Papers?

In this new era of legal cannabis, staying ahead of the game with your marketing efforts can make a huge difference in brand recognition, exposure, and reputation in the industry. Custom branded rolling papers can be a boost for your brand, or a detriment, and it’s all in how you choose to invest. While it may seem like a lost art, the fact is that most cannabis consumers can roll a joint, often taking pride in these efforts. For those who lack the skills or ability to roll, pre-rolls and cones are excellent options to circumvent any difficulties. Therefore, it should come as no surprise that handing out custom branded rolling papers, cones, or pre-rolls at conventions and events can be one of the best ways to get your company’s logo into the hands of consumers.

Custom branded cones are an easy and consistent way to get your brand in the hand of consumers.

Choose Wisely

It’s worth noting that you shouldn’t put your brand on just any old rolling papers. As any cannabis connoisseur will tell you, not all rolling papers are alike. For a newbie, it may not seem like a huge difference, but for someone who regularly lights up a jay, there is a big difference between cheaply-made and high-quality rolling papers. The smell, the taste, the ease of burning, and eco-friendly disposal are all factors to take into consideration when choosing the right customized rolling papers to represent your brand.

Learn more about rolling paper types.

Accessorize!

Nowadays, a plethora of rolling accessories are available to accompany branded papers and round out your marketing supplies. Here are some fun and unique ideas to make your branding pop and stand above the rest:

• Branded rolling tips pre-inserted into cones

• Ordering different sizes for rolling paper packages

• Branding the outside of the rolling paper package

• Including card stock for rolling crutches

These are just a few of the rolling accessories that can help you get the word out about your brand. Choose your accessories to enhance your custom branding!

Keep That Fire Burning

Branded rolling papers are infinitely useful and they last a long time, even for someone who rolls joints often. That means that every time the consumer decides to roll up a joint, pack a cone, or just practice their rolling skills, they will be reminded of your brand. And every time they light up and enjoy a smooth, savoury toke, they will be reminded that your brand is as high quality as the papers they’re using.

Get your cones today.

We manufacture cones that keep your costs down and ensure your products meet quality standards.

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